Overview
Automation failure notifications email your team when an automation needs attention — a run failed, an automation can’t reach your CRM, or an automation couldn’t be turned on. Instead of checking the Runs page, you find out from your inbox. Failed-run emails link straight to the failed run; CRM connection and turn-on emails link to the automation. Notifications are opt-in. Nothing is emailed until an admin adds recipients to a notification rule.These notifications are separate from Custom Notifications, which alert your team when a condition you define is detected in a lead conversation. Automation failure notifications only cover problems with your automations.
What Sends an Email
Setting Up Notifications
Only organization admins can manage notifications, like the rest of Automations.- Open Automations in the sidebar and select the Notifications tab.
- Edit the default rule, or create a new rule.
- Add the email addresses that should receive notifications.
- Choose a Frequency and which automations the rule covers.
- Save the rule. Click Send test email to send a sample to the rule’s recipients and confirm delivery.
Rules
Each rule decides who is emailed, about which automations, and how often. Your organization can have up to 50 rules.Frequencies
Volume limit
To keep a burst of failures from flooding inboxes, each recipient receives at most 10 immediate emails per day for your organization. After that, further failures arrive in hourly summaries instead. The 10th email tells you the limit has been reached. Summaries, digests, and emails about CRM polling or turning an automation on or off don’t count toward the limit.What’s in the Email
An email for a single failed run includes:- The automation’s name and when the run failed
- Which step failed, with a plain-language reason
- The CRM record that triggered the run
- Links to View run (opens that run’s details directly), Open automation, and Notification settings

